Privacy policy

Privacy Policy
Last Updated: January 12, 2026

Kill The Ego (KTE) operates this website and store (collectively, the “Services”) to provide you with a curated shopping experience. KTE is powered by Shopify, which enables us to provide the Services. This Privacy Policy explains how we collect, use, and share your personal information when you visit, use, or make a purchase using the Services.

By using the Services, you agree to this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, use, and disclosure of your personal information.

1. Information We Collect

We may collect personal information that can reasonably identify you, including:

  • Contact Information: Name, email, phone number, billing and shipping addresses

  • Payment Information: Credit/debit card or other payment details

  • Account Information: Username, password, preferences, and settings

  • Order and Transaction Data: Items viewed, added to cart, purchased, returned, or exchanged

  • Communications: Messages you send us, including customer support inquiries

  • Device & Usage Data: Device type, IP address, browser, network, cookies, and site usage

2. How We Collect Information

  • Directly from you: When you create an account, make purchases, or communicate with us

  • Automatically: Through cookies, web analytics, or other tracking technologies

  • From Third Parties: Service providers, partners, or Shopify

3. How We Use Your Information

We use your personal information to:

  • Provide, manage, and improve the Services, including order fulfillment and account management

  • Process payments, returns, and exchanges

  • Communicate with you about your orders or inquiries

  • Send marketing communications (you can opt out at any time)

  • Prevent fraud, ensure security, and comply with legal obligations

  • Customize your shopping experience, such as recommending products

4. How We Share Your Information

We may share your information with:

  • Service Providers: Shopify and other vendors who help us operate the Services (payment processors, fulfillment, cloud storage, analytics)

  • Marketing Partners: To deliver personalized advertising, where permitted

  • Affiliates or business transfers: In the event of a merger, sale, or other corporate transaction

  • Legal Requirements: To comply with law or respond to legal requests

5. Shopify and Third-Party Services

Our Services are hosted on Shopify. Shopify may process personal information on our behalf and provide enhanced services, including analytics and advertising. For more on Shopify’s privacy practices, visit Shopify Privacy Policy.

Third-party websites or links may appear on our site. We are not responsible for their content or privacy practices.

6. Children’s Privacy

The Services are not intended for children under the age of majority. We do not knowingly collect personal information from children. If you believe your child has provided personal information, please contact us to request deletion.

7. Security and Retention

We take reasonable measures to protect your personal information but cannot guarantee complete security. Information is retained only as long as necessary to provide Services, comply with legal obligations, or enforce our policies.

8. Your Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of personal information we hold

  • Correction: Update inaccurate personal information

  • Deletion: Request that we delete your personal information

  • Portability: Request a copy of your information in a portable format

  • Opt-out: Opt out of marketing or targeted advertising

  • Withdrawal of Consent: Withdraw consent where we rely on it

Residents of the UK or EU may have additional rights, including restrictions on processing or objections to certain uses of data. To exercise any rights, contact us at the information below.

We will not discriminate against you for exercising your rights. Verification may be required to process requests.

9. International Transfers

Your information may be stored or processed outside your country of residence. Transfers from the EU or UK rely on recognized mechanisms like Standard Contractual Clauses to ensure adequate protection.

10. Changes to This Privacy Policy

We may update this Privacy Policy for operational, legal, or regulatory reasons. The “Last Updated” date will reflect changes. Continued use of the Services constitutes acceptance of the updated Privacy Policy.

11. Contact Information

For questions or to exercise your privacy rights, contact us at:

Email: ktekrew@gmail.com
Phone: 575-520-3684

For privacy law purposes, Kill The Ego (KTE) is the data controller of your personal information.